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Alibaba Benelux is 16 and March 17, 2017 with its partners Rabobank and Delta Startup delegation of the Belgian authorities to Hangzhou in China. The E-Trade Mission focuses specifically on Dutch and Belgian retailers, brands and startups. StartupEnvoy HRH Prince Constantijn will the leading Dutch delegation.


The E-Trade Mission to learn about the business opportunities that Alibaba’s platforms offer companies interested in the Chinese market. Alibaba reached its various business and trading platforms 439 million buyers every year. Alibaba now offers the Benelux unique opportunity for these consumers through platforms Tmall, Tmall Global Direct and Tmall Import operation from the Benelux.

For two days, the traveling companies get the opportunity to Alibaba’s top management meet and visit Alibaba’s Tech campus and Cainiao’s logistics center in Hangzhou.

We will give you insight into marketing in China and the Chinese consumer. There will also one on one meetings with the category teams of the different platforms and the Dutch team on the program. Of course, there is the possibility to network with the other 100+ Participating executives and startups.

Due to the limited number of places available is a selection of tenders. YOU can register via this link. Delegates will be chosen by the end of January.

Please note, participants in this event must themselves travel and accommodation to organise and finance. For more information in Dutch, please click here.